Decoding the Hidden Language of Plants
Rooted in hard science, our work builds on decades of research into plant electrophysiology—the study of electrical signaling in plants. These signals, carried through vascular tissues like phloem and xylem, enable plants to sense, adapt, and respond to their environment. By decoding this hidden language, we’re transforming plant intelligence into actionable data for discovery and innovation.
Following a whisper
Electric Plant started with a quiet whisper—the sense that plants had something more to say. Our founders answered that call. Justin Mast, a fifth-generation horticulturist turned repeat entrepreneur, built the fastest-growing plant brand in the world. Lee von Kraus, a neuroscientist with a hacker’s spirit, brought a knack for blending neuroengineering with environmental systems.
Today, they’re joined by a band of ruderals — scientists, builders, mathematicians, and operators who’ve pushed the boundaries in everything from moonshots at X to forward-deployed engagements at Palantir, from materials-science labs to mass-production lines. United by curiosity and a drive to create, we’re not just imagining the future of plant intelligence; we’re building it.
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